2-minute Tip: How to ask for money
TL:DR - If your college grad came to you and asked, “Dad can I have $250 dollars?” would you say no before she could even finish her sentence? Now, if the same kid went to her Dad and said: “I would like to join an organization of my peers so I can learn X, for $250. Don’t you think you’re going to get a yes answer? Yep. Put everything into context when you ask for budget, tools and staff. Prove the need, the savings or the added benefit to the organization and your professional development. If you can put some logic and strategy behind the spend, you’ll be surprised at how often you’ll hear YES. Robin Colangelo I AM IN-HOUSE : White & Case VP, Board of Directors, InSource @RobinColangelo4

Written by Robin McLoughlin

Insights on Two Minute Tips

If your college grad came to you and asked, “Dad can I have $250 dollars?” would you say no before she could even finish her sentence?
Now, if the same kid went to her Dad and said: “I would like to join an organization of my peers so I can learn X, for $250. Don’t you think you’re going to get a yes answer? Yep.
Put everything into context when you ask for budget, tools and staff. Prove the need, the savings or the added benefit to the organization and your professional development. If you can put some logic and strategy behind the spend, you’ll be surprised at how often you’ll hear YES.
Robin Colangelo
I AM IN-HOUSE : White & Case
VP, Board of Directors, InSource
@RobinColangelo4

Robin is a senior brand advisor who helps leadership teams think clearly, decide confidently and move forward without adding friction or headcount. She specializes in brand strategy, identity development and digital communications, working as an embedded advisor alongside in-house leadership teams and agency partners to bring clarity and alignment to organizations navigating growth, change and complexity.

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