Giving up
TL:DR - When is it ok to say Uncle? When you’ve tried something for 1 year, 5 years, 10 years. So what’s the difference between giving up and moving on with a purpose? I’ve never been one to give up so I’m always shocked at how often I see others throw their hands up in the air and say they’ve had enough. In my mind every plan needs a backup and maybe even a third backup. So when I’m planning something big, I know what plan A is for sure, but I generally have a plan B and sometimes a plan C in my back pocket just in case. Maybe that’s the control freak in me or maybe that’s our reality. Let’s face it: How often does plan A really come together for anyone? Anything complex takes patience and twice as long as you think it will take to produce or implement. Have patience, and understand there will be road blocks—some of which might make you see red but that’s normal. Think through it, agree on a plan B and move forward. If you take pride in your work and care about nurturing your reputation and building your in-house career, think twice […]

Written by Robin McLoughlin

Insights on Two Minute Tips

When is it ok to say Uncle? When you’ve tried something for 1 year, 5 years, 10 years. So what’s the difference between giving up and moving on with a purpose?
I’ve never been one to give up so I’m always shocked at how often I see others throw their hands up in the air and say they’ve had enough.
In my mind every plan needs a backup and maybe even a third backup. So when I’m planning something big, I know what plan A is for sure, but I generally have a plan B
and sometimes a plan C in my back pocket just in case. Maybe that’s the control freak in me or maybe that’s our reality. Let’s face it: How often does plan A really come together for anyone?
Anything complex takes patience and twice as long as you think it will take to produce or implement. Have patience, and understand there will be road blocks—some of which might make you see red but that’s normal. Think through it, agree on a plan B and move forward.
If you take pride in your work and care about nurturing your reputation and building your in-house career, think twice before throwing your hands up next time.

Robin is a senior brand advisor who helps leadership teams think clearly, decide confidently and move forward without adding friction or headcount. She specializes in brand strategy, identity development and digital communications, working as an embedded advisor alongside in-house leadership teams and agency partners to bring clarity and alignment to organizations navigating growth, change and complexity.

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